The NUTRO™ brand is reintroducing its line of dry dog food products with a new, contemporary look that embodies its NUTRO. FEED CLEAN™ philosophy. The reimagined bags represent a bold, simple and modern design that places ingredients at the forefront, making it easy for consumers to know what they are getting in each product.
The brand’s core dry dog food product offering is now NUTRO™ NATURAL CHOICE™ with 19 recipes formulated based on protein choice, breed size and life stage.
Yes! Our updated recipes are still crafted with natural ingredients plus vitamins, minerals and other nutrients and high-quality protein sources, like chicken, lamb, beef or venison meal as the #1 ingredient. We also included new ingredients like kale, spinach, garnishes from tomatoes and eggs and more.
Where can I find the new recipes?
chevron_leftShould I transition my dog to the new recipes?
chevron_leftWhy am I still seeing older packaging in some places?
chevron_leftTo us, clean is simple, purposeful, and trustworthy. This means: We will exclusively source non-GMO ingredients(t) as close to their native form as possible. We will never add artificial preservatives, flavors or colors. We will not use ingredients like chicken by-product meal, corn, wheat, or soy protein and will only use ingredients that serve a precise purpose in each recipe. We will also source our ingredients from trusted farmers and suppliers.
In 2014, we started the process by sourcing non-GMO ingredients(t) and have continued by introducing rigorous GMO testing processes for the NUTRO™ dry dog and cat food lines.
Today, every recipe in our NUTRO™ and ULTRA™ dog and cat food portfolio meets our NUTRO. FEED CLEAN™ standard. We won't rest until choosing any NUTRO™ product means choosing clean for your pet.
We test our ingredients using a third-party testing facility. For testing, we take random samples from our manufacturing sites and send all samples to our third-party laboratory. The lab then tests for GMOs.
If a positive test is received, we escalate the testing procedure to ensure we identify where the non-GMO trace/product appeared. At times and if necessary, the NUTRO™ brand will source from another supplier and may increase the frequency of testing.
To us, it means that a pet's food is simple, purposeful and trustworthy.
SIMPLE: We will exclusively source non-GMO ingredients† as close to their native form as possible. We will never add artificial preservatives, flavors or colors. We will not use ingredients like chicken by-product meal, corn wheat or soy protein.
PURPOSEFUL: We will produce nutrient-rich food, ensuring every single ingredient serves a precise purpose, and make a high-quality protein the foundation of each recipe.
TRUSTWORTHY: We will protect the integrity of the food at every stage of the process, sourcing from trusted farmers and suppliers, preparing only in trusted facilities and rigorously testing for quality and safety.